Hiya! My name is Nitish (pronounced as ni.tish). In a nutshell, I’m a professional marketer at a firm that operates in the innovation consulting space in Toronto, a content writer, and a travel junkie.
I don’t typically like to write about myself. Honestly, I just wouldn’t know where to start. As a writer, you may wonder how is this a tough task?
Let me tell you, it’s probably the hardest piece I have ever attempted.
The idea behind this story is to tell you a little (or a lot) about myself, what I do, how I began my writing journey…
“Hello Lynn-zee, would you like an espresso? How about you Tsach? Would you like one too?”
I think it’s fair to say that Starbucks baristas are pretty lousy at spelling names. I’m sure many of us have had one of these moments.
I wouldn’t think I have a “tough” name, but it wouldn’t surprise me if the Starbucks employee got it wrong the first time around. So, when they write “Nite-ish” or “Nutish” on my cup, it leaves me unfazed.
But what always perplexed me is when they got the names wrong for most of my friends. Trust me, they…
The blue ocean strategy is considered one of the holy grails of marketing.
Most businesses often want to adopt this strategy while starting out. Honestly, who wouldn’t like to be part of a new, high-growth, uncontested market where the competitors are made to look irrelevant? It’s like selling candy to a kid without their parents around.
Pursuing a blue ocean strategy may sound like a great fit for your business, but it’s not always the case. It’s not always smooth sailing. If it were, every business would use it — which ruins the whole purpose behind the strategy.
I’m not a psychology student or expert, nor have I ever worked in the field.
However, working in marketing, understanding human psychology is a large part of the job. Marketing is all about knowing your customers. And in most cases than not, must derive some kind of output (sale, profit, retention, etc.)
Over time, I have come to understand that humans have the potential to exhibit different actions or emotions based on the situation they are placed in. But, the emotions triggered don't help you understand why you feel that way.
Stay with me.
There’s a smart saying, “Sometimes the…
February is an incredibly popular month around the world. Not just for Valentine’s Day, but more importantly, for Black History Month.
According to Inside History, the month honors the struggles and triumphs of African Americans throughout U.S. history, including their artistic, cultural, and political achievements.
Since 1976, February is regarded as Black History Month across different states in the U.S. Many countries like the UK, Netherlands, and Canada have trodden down the same path by declaring February as a celebration of the achievements made by African Americans in the past.
Which explains why it’s also referred to as African American…
Life can be complicated. If you are expecting to read about an easy, simple, and happy tale about life then maybe this article isn't for you. Some of you may immediately question what I’m trying to achieve here.
Well, that’s the objective of this article.
If life was an easy ride, you wouldn’t be reading this. We all rant about how most things in life are complicated and hard to overcome. However, if you want the real reasons behind why you feel that way — there are some truths you may have to admit to yourself. And they aren’t pretty.
Amazon is famed for its disruptive innovation strategies and mass scaling, as the world’s largest online marketplace. But, I’ll confess I gained massive respect for them only after this farewell letter by Jeff.
On Tuesday, Bezos announced that he would step down as CEO of Amazon. No, he wasn’t quitting. He was only stepping down as the CEO to transition into an executive chair's role — while still championing Amazon’s greatest inventive track record.
Everyone has different opinions of Amazon. And that’s completely fine. They played a major part in the closure of many small businesses around the world. …
When you think of a beach, what comes to your mind?
The common responses are sand, towels, umbrellas, sunscreens, and the sea. However, IKEA viewed a famous beach in Australia a bit differently. They decided to create a massive library right in the middle of the beach. Think surfers, dog walkers, runners, other beach bodies. And now a library.
This move by IKEA shouldn’t puzzle you, since they are well known for taking an unconventional route for the majority of their marketing initiatives. You’re probably thinking, “But, why a library?”, which makes absolutely no sense in a popularly crowded beach.
At university, I learned an important lesson on pricing which blew my mind. And it’s stuck with me even today. As a brand, lowering prices maybe a quick short-term fix but can harm you in the long run.
The short answer is brand equity. Brand equity may be defined as the value of your brand or the perceived value generated by consumers of your product. Positive brand equity helps you maintain a premium pricing model for your product, generally higher than your competitors.
Convincing consumers to purchase your $10,000 watch over a $50 one can be a tricky challenge. Beyond watches, global consumers are hardly digesting any luxury product that demands a higher selling price.
Being a luxury brand, you could argue that your target consumer is not a price-conscious one. However, you still need to play your part in your product's conviction process being pricier than your competitors.
This can be done using advertising tools that exhibit your product as exclusive, premium quality, and higher status worthy. Importantly, the images and words used in these ads must represent these emotions.