How a simple strategy made them unstoppable — I would argue that I’ve been an Apple fanboy ever since I received my first iPod (yes, when they existed). Truthfully, I’m drawn to really well-designed and executed products and Apple generally hits it out of the park with every new product they release. I’ll also accept that there’s a…

The algorithm broken down and explained in simple terms — Facebook (or now Meta) has once again proven to be the most popular social network in 2022, and yet, 59% of Americans still don’t completely trust the platform. Why? Well, largely attributed to the happenings of the 2016 American presidential election. …

If the choice were right, you wouldn’t rethink it in the first place — Imagine you and your friend arrive at a restaurant on the outskirts of town, that you recommended, after a long, tiring drive from the city. As you arrive, however, you’re told that they’re fully booked out for the next two hours. You have two options here; either find a new…

A reminder for us to appreciate the little things that were earlier taken for granted — The expression, “I can’t wait to walk down the aisle” may not only be reserved for brides or bridegrooms anymore. Especially after what we’ve been through. In 2020 — at a time where most airlines weren’t placing any effort in creating ads to entice customers to travel, Emirates decided to…

Why B2B companies must find a balance between the two — The impact of COVID today may not seem as significant as they were a year back. However, business owners (especially in the B2B market) may disagree with this statement. The pandemic has thrown them off their game, forcing them to adapt to changing conditions and incur serious losses. The adoption…

If your goals are nothing, you’ll hit them every single time — Setting goals are often misconstrued. They are thought to be boring exercises involving strict deadlines, targets, and milestones with no real reward at the end (unless followed diligently). Goal setting, however, does not need to sound this boring or demotivating. …

Understanding customers will always be greater than your brand — The digital world we live in has people constantly battling between information overload, noise, and extensive marketing, making it nearly impossible to get your message across, or even be remembered. Unless you can make people feel good about themselves. I mean who doesn’t like being coddled? …

Hint: It involves a simple arm exercise, thanks to TikTok — You wake up early on a Monday morning, patiently waiting your turn on your healthcare portal to book a COVID vaccine. The light at end of the tunnel seems nearby, you only need to wait an hour and 20 minutes to get there. …

The unpopular opinion that separates the best from the rest — “Let’s include TikTok as part of our marketing strategy this year.” Working in the field of marketing always keeps you on your toes. A large part of your work involves staying on top of ‘marketing trends’. …