Published in Better Marketing·Jul 7, 2022Member-only4 Simple Psychology Hacks To Level Up Your Marketing GameGive your marketing campaign the extra edge it deserves — I’ll always remember what my friend told me once. He said, “I don’t understand why brands spend so much money on marketing, it doesn’t work on me.” A few weeks later, he buys two pairs of Nike sneakers that he didn’t need. Could this be a coincidence? Probably. But, the…Marketing6 min readMarketing6 min read
Published in The Shortform·Jul 6, 2022Member-onlyWe Suffer From One of Two Pains In Our LifeDon’t get me wrong, the idea that we all suffer from pain sounds terrible. However, liberating when you think about it.People1 min readPeople1 min readPhoto by Aarón Blanco Tejedor on UnsplashWe Suffer From One of Two Pains In Our Life----
Published in Feedium·Jul 1, 2022Member-onlyWhat Customers Are Expecting To See From Your Ads This YearA quick and easy formula to make them stick for your audience — Imagine you have a busy work day filled with endless meetings and you somehow find thirty minutes of respite. You end up scrolling through social media and the first thing that pops up on your screen is an ad stating “Buying X Insurance Policy Can Safeguard You For Life.” …Advertising5 min readAdvertising5 min read
Published in Feedium·Jun 15, 2022Member-only2 Major Reasons Why Spotify Will Always Outperform Apple MusicHow a simple strategy made them unstoppable — I would argue that I’ve been an Apple fanboy ever since I received my first iPod (yes, when they existed). Truthfully, I’m drawn to really well-designed and executed products and Apple generally hits it out of the park with every new product they release. …Spotify4 min readSpotify4 min read
Published in Better Marketing·Jun 13, 2022Member-onlyThe Exact Strategy Facebook (Now Meta) Uses to Rank Your News FeedThe algorithm broken down and explained in simple terms — Facebook (or now Meta) has once again proven to be the most popular social network in 2022, and yet, 59% of Americans still don’t completely trust the platform. Why? Well, largely attributed to the happenings of the 2016 American presidential election. Anyway, I digress — more on that later in…Meta5 min readMeta5 min read
Published in Curious·Aug 7, 2021Member-onlyHow to Know When It’s Time to Rethink Your DecisionsIf the choice were right, you wouldn’t rethink it in the first place — Imagine you and your friend arrive at a restaurant on the outskirts of town, that you recommended, after a long, tiring drive from the city. As you arrive, however, you’re told that they’re fully booked out for the next two hours. You have two options here; either find a new…Decisions4 min readDecisions4 min read
Published in Better Marketing·May 26, 2021Member-onlyEmirates Airline’s Ad Campaign: Do You Remember?A reminder for us to appreciate the little things that were earlier taken for granted — The expression, “I can’t wait to walk down the aisle” may not only be reserved for brides or bridegrooms anymore. Especially after what we’ve been through. In 2020 — at a time where most airlines weren’t placing any effort in creating ads to entice customers to travel, Emirates decided to…Really Good Marketing4 min readReally Good Marketing4 min read
Published in Two Minute Madness·May 26, 2021Member-onlyWill the Battle Between Revenue Generation and Brand Building Ever End?Why B2B companies must find a balance between the two — The impact of COVID today may not seem as significant as they were a year back. However, business owners (especially in the B2B market) may disagree with this statement. The pandemic has thrown them off their game, forcing them to adapt to changing conditions and incur serious losses. The adoption…Business2 min readBusiness2 min read
Published in Curious·May 25, 2021Member-only3 Questions to Ask Yourself to Make a Positive Change in Your LifeIf your goals are nothing, you’ll hit them every single time — Setting goals are often misconstrued. They are thought to be boring exercises involving strict deadlines, targets, and milestones with no real reward at the end (unless followed diligently). Goal setting, however, does not need to sound this boring or demotivating. …Life5 min readLife5 min read
Published in Better Marketing·May 24, 2021Member-onlyWhy Empathy Is an Important Part of Every Marketer’s ToolkitUnderstanding customers will always be greater than your brand — The digital world we live in has people constantly battling between information overload, noise, and extensive marketing, making it nearly impossible to get your message across, or even be remembered. Unless you can make people feel good about themselves. I mean who doesn’t like being coddled? …Business5 min readBusiness5 min read
