$10, $100, $1,000 — the numbers only matter in one scenario — A piece of advice my marketing professor gave me a couple of years ago changed my view of pricing forever. His exact words: “Price does not matter.” He further explained why price does not matter in a transaction. For example, when we reduce prices, we fail to answer a fundamental…

Give your marketing campaign the extra edge it deserves — I’ll always remember what my friend told me once. He said, “I don’t understand why brands spend so much money on marketing, it doesn’t work on me.” A few weeks later, he buys two pairs of Nike sneakers that he didn’t need. Could this be a coincidence? Probably. But, the…

Don’t get me wrong, the idea that we all suffer from pain sounds terrible. However, liberating when you think about it.

A quick and easy formula to make them stick for your audience — Imagine you have a busy work day filled with endless meetings and you somehow find thirty minutes of respite. You end up scrolling through social media and the first thing that pops up on your screen is an ad stating “Buying X Insurance Policy Can Safeguard You For Life.” …

How a simple strategy made them unstoppable — I would argue that I’ve been an Apple fanboy ever since I received my first iPod (yes, when they existed). Truthfully, I’m drawn to really well-designed and executed products and Apple generally hits it out of the park with every new product they release. …

The algorithm broken down and explained in simple terms — Facebook (or now Meta) has once again proven to be the most popular social network in 2022, and yet, 59% of Americans still don’t completely trust the platform. Why? Well, largely attributed to the happenings of the 2016 American presidential election. …

If the choice were right, you wouldn’t rethink it in the first place — Imagine you and your friend arrive at a restaurant on the outskirts of town, that you recommended, after a long, tiring drive from the city. As you arrive, however, you’re told that they’re fully booked out for the next two hours. You have two options here; either find a new…

A reminder for us to appreciate the little things that were earlier taken for granted — The expression, “I can’t wait to walk down the aisle” may not only be reserved for brides or bridegrooms anymore. Especially after what we’ve been through. In 2020 — at a time where most airlines weren’t placing any effort in creating ads to entice customers to travel, Emirates decided to…

Why B2B companies must find a balance between the two — The impact of COVID today may not seem as significant as they were a year back. However, business owners (especially in the B2B market) may disagree with this statement. The pandemic has thrown them off their game, forcing them to adapt to changing conditions and incur serious losses. The adoption…