5 Important Social Media Trends Startups Should Watch for in 2021

How they can tap into these trends and stay ahead of their competitors

Nitish Menon
6 min readNov 24, 2020
Photo by Daria Nepriakhina on Unsplash

The world of social media is always fascinating. The trends are ever-changing and endless. And as the year-end approaches, you may look back at your social media plans and goals for this year and wonder, maybe they could use a facelift.

In this ever-evolving industry, major social media networks consistently pivot, refresh, or introduce new features that require startups to change their strategy consistently. Stating that people don’t spend a good part of their day on social media is not acceptable, at least not in today’s world.

Social media has become such an integral part of people’s lives and daily routines. Some are addicted to it so much that the first thing they do after waking up is check their social feed. I plead guilty.

Given the importance of social media in consumers’ lives, startups now flock to these platforms in the hope of connecting with their target customers and engaging with them. However, there is always the issue of content overload on social media, which can prove to be extremely difficult for you to stand out unless you have a well defined social media marketing strategy.

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Nitish Menon

Marketer writing about business, marketing, strategy, and other experiences from life.